With over 10 years of experience in the digital advertising industry, I developed a passion for human-centric strategic design that optimizes how customers and businesses interact. My work explores how customer-centric design and collaboration can tackle complex business challenges and drive systematic change and digital transformation.
Since 2019. as the founder of Design Works d.o.o - a customer experience & business design agency, I offer a unique perspective at the intersection of business strategy, digital advertising, and experience design.
agencies I loved working for
2016-2018 THE STORY LAB, Vienna, Austria, ACCOUNT DIRECTOR
Directed the content marketing proposition and drove relevant and effective content solutions for forward-thinking global and local brands like Ikea, Verbund, MasterCard, General Motors, Beiersdorf, Mondelez and Douglas. Combined customer data and media expertise to identify and develop the right stories, content formats and media strategies to deliver best in class content solutions and media partnerships.
Having a beginner's mindset, I'm continually curious about new consumer trends and digital technologies changing the world we live in. You can read some of the trends on my blog.